Privacy Policy

Our Commitment to Your Privacy

We respect your privacy. When you share your phone number or email with us, we use it only to send you updates, reminders, or promotional offers about our services.

Information We Collect

When you interact with our website or services, we may collect:

• •Your name and contact information (phone number, email address)
• •Property address for service estimates
• •Service preferences and project details
• •Communication history with our team

Communication Consent

By submitting your information on our website, you expressly consent to receive communications from Fireflies Landscape Lighting via SMS/text messages, emails, and phone calls — including those made using automated dialing systems, pre-recorded or artificial voice messages, and AI-powered communication tools. Consent is not a condition of purchasing any services.

Message frequency varies based on your interactions with us. Message and data rates may apply. You can opt out at any time by replying STOP to any text message, clicking the unsubscribe link in any email, or contacting us at john@fireflieslandscapelighting.com. Reply HELP for assistance.

AI & Automation Disclosure

Fireflies Landscape Lighting uses artificial intelligence (AI) and automated systems to enhance your experience and improve our services. By interacting with us, you acknowledge and consent to the following:

• •AI-Powered Phone Calls: We may use AI voice assistants to make or receive phone calls on our behalf, including for appointment scheduling, follow-ups, service reminders, and responding to inquiries. These calls may use pre-recorded, artificial, or AI-generated voice technology.
• •Automated Text Messages (SMS/MMS): We use automated systems to send text messages including appointment confirmations, estimate follow-ups, service reminders, seasonal promotions, and review requests. These messages are sent via automated platforms and may be triggered by your actions (e.g., submitting a form or booking a consultation).
• •Automated Email Communications: We use AI and automation tools to send personalized emails, including project updates, newsletters, drip campaigns, follow-up sequences, and promotional content. Email content may be generated or personalized with the assistance of AI.
• •AI-Generated Content: Some content on our website, including blog posts, service descriptions, and the AI Lighting Visualizer tool, may be created or enhanced using artificial intelligence. While we strive for accuracy, AI-generated content is for informational purposes and may not reflect exact real-world results.
• •CRM & Workflow Automation: We use customer relationship management (CRM) platforms with built-in automation to manage leads, schedule appointments, trigger follow-up sequences, and streamline our communications with you.

A live team member is always available if you prefer to speak with a person. You may request to opt out of AI-powered communications at any time by contacting us directly.

Third-Party Services & Data Sharing

To deliver our AI-powered features and automated communications, we use trusted third-party service providers. These may include:

• •CRM and marketing automation platforms for managing communications
• •AI service providers for content generation and visualization tools
• •SMS/voice platforms for automated calling and text messaging
• •Email delivery services for automated email campaigns
• •Analytics tools to improve our services and user experience

We only share the minimum information necessary for these services to function. We do not sell your personal data to any third party for their own marketing purposes.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Cookies, Tracking Technologies & Analytics

Our website uses cookies, pixels, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand how visitors interact with our content. By using our site, you consent to our use of these technologies as described below.

• •Essential Cookies: Required for the website to function properly, including form submissions, navigation, and security features.
• •Analytics Cookies: We use Google Analytics and Vercel Analytics to collect anonymous information about page views, traffic sources, device types, and user behavior to improve our website.
• •Marketing & Advertising Pixels: We may use tracking pixels from platforms such as Google Ads, Facebook/Meta, and other advertising networks to measure ad effectiveness and deliver relevant advertisements based on your interests.
• •CRM & Lead Tracking: Our CRM platform (GoHighLevel) may use cookies to track form submissions, attribute leads to marketing campaigns, and personalize follow-up communications.
• •Functional Cookies: Used to remember your preferences and settings to provide a more personalized experience on return visits.

You can control or disable cookies through your browser settings at any time. Most browsers allow you to refuse cookies, delete existing cookies, or notify you when a cookie is being set. Please note that disabling cookies may affect the functionality of certain parts of our website.

For more information about Google Analytics privacy practices, visit Google's Privacy Policy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

How We Protect Your Information

We do not sell, rent, or trade your personal information with anyone. Your data is used solely for providing our services and communicating with you about your landscape lighting needs.

We implement industry-standard administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• •Encryption in Transit: All data submitted through our website is transmitted over secure HTTPS/TLS connections to protect it from interception.
• •Encryption at Rest: Personal data stored in our databases and CRM systems is protected with encryption at rest by our hosting and service providers.
• •Access Controls: Access to customer information is restricted to authorized personnel who need it to perform their job duties, and is protected by strong passwords and multi-factor authentication where available.
• •Secure Infrastructure: Our website and data are hosted on reputable cloud providers (such as Vercel and Supabase) that maintain SOC 2 compliance and industry-leading security practices.
• •Vendor Vetting: We only work with third-party service providers who maintain appropriate data protection standards and contractual safeguards.
• •Data Minimization & Retention: We collect only the information we need to serve you and retain it only as long as necessary for legitimate business and legal purposes.
• •Monitoring & Updates: We regularly review and update our security practices, apply software patches, and monitor for suspicious activity.

While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to promptly addressing any vulnerabilities we identify.

Questions or Data Deletion Requests

For questions about your data or to request deletion, please contact us: